The modification of the system or a functionality to meet a very specific need.

Written plan of activities that will be undertaken to build a relationship with an assigned prospect. The result would be a major gift solicitation. Results must be kept up-to-date.

The process of involving a prospect with an organization’s people, programs, and plans; activities that lead to an ask. Activities may include events, committee participation, and/or visits with major gift officers to foster a relationship in preparation for a future … Read more

Constituent relationship management. Davie is a CRM-based system created by Blackbaud.

The type of card the UNC will take for credit card processing.

The art or copy that can be stored in Blackbaud CRM to access in the future.  This storage area allows a nonprofit to identify the vendor utilized to create the creative.

One of the most common measurements in advertising and direct marketing. This metric tells the marketer how much he or she must spend to communicate a message to one thousand people. The M in CPM stands for Mille, the Roman numeral … Read more

Cost to produce each individual mail piece in a promotional mailing. Usually includes writing, design, printing, list rental and postage. Calculated by dividing total costs by the number of pieces mailed.

This metric signifies the amount of money it costs to acquire one dollar from the donor.

A communication with a constituent usually via mail. This is not a solicitation, which would be tracked as an appeal.