The one to whom something is addressed; the person, company, or the like to whom a piece of mail is addressed.

Process taken when a marketing effort is complete and ready to mail in “real life”; Must be done in order to create finder numbers and attach them to each individual record in preparation for revenue processing.

Define what a user is allowed to do on a selected section or page. The program supports two action types: section level actions and page level actions.

List acquired through outside party of constituents not in Davie.

Donor acquisition programs are essential for any direct marketing program. Donors are acquired from internal and external lists. Strong direct marketing programs utilized a combination of donor acquisition and donor renewal campaigns.