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November 17, 2014

A company utilized to accomplish a certain task as part of the direct marketing program or event.  A direct marketing program or event team might hire dozens of vendors to accomplish its marketing goals or event tasks.

Vendor Managed List

November 17, 2014

A list that the organization does not own and the organization does not have access to the names.  The organization may still create list codes and segment codes to prepare for mailing.