Identifies the gift ask amounts that are provided on the response device; also known as ‘gift strings’. You can create ask ladders, a set of fixed or calculated ask amounts included on a response device that is based on a donor/prospect’s giving history. You can assign ask ladders to segments in a mailing to ensure each segment member receives the appropriate ask ladder on their mailing. You can also create an ask ladder override to apply a different ask ladder to members of a selection rather than the one specified for their mailing segment. You can create Ask Ladder Response Reports to track the performance of ask ladders.